Sundance
The Sundance Film Festival just ended and the news has been full of reports by returning attendees. As usual they are bubbling over with enthusiasm for the most recent discovery. Sundance is in its 25th year which is quite an accomplishment and the festival in Utah has grown into a major source of revenue for that area. It is definitely a model for what cultural tourism is all about! But to focus on the economic success of Sundance is to miss the point. Sundance provides a remarkable service in this world of corporate domination of the arts, it gives aspiring filmmakers an opportunity to show the world — or at least the film world and those travelling to Salt Lake City each year, what they’ve got. Just go to their web site — Sundance.org — and click on the submissions page. All the info is there.
This year out of 2613 films submitted 202 were screened. Considering the odds of getting a shot in most fields of artistic endeavor those aren’t bad at all. In 25 years Sundance has screened over 3000 films many of which have either gone on to commercial success or provided an entry for the filmmakers into the larger film community. Robert Redford has a lot to be proud of.
But one of the most encouraging contributions Sundance has made to the world is that it has proven that independent artistic endeavors can be of exceptional quality and an economic success. And, that people want these films. That’s the big thing. In fact, the success of such films as Sex, Lies and Videotape, Fargo, and March of the Penguins have inspired the huge commercial studios to develop their own “independent” divisions. For some reason I find that very gratifying. The fact that a huge studio like Universal would chose to fund a small sub-company like Focus Films and give them $14 million to make a movie like Brokeback Mountain shows that the big machines are at least paying attention to the independents.
Naturally, as a writer and independent publisher, I pay attention to all this with great interest. Like all independent artists I hope this is a trend that continues, expands, grows and spreads into other disciplines. Indie music, as noted before, has grown wildly in popularity.
I’ve been thinking about the marketing aspect of independent books publishing. The internet has given us the best tool independents could ask for to promote work but trying to distinguish yourself on such a vast medium is the big challenge. And, no matter how much people love surfing the 'Net there is always the plain, simple fact that people love to go to a store and just browse looking for something to get their attention.
I think this is an interesting opportunity for the independent booksellers who have taken a beating by book selling monsters such as Amazon, Barnes & Noble, and Borders. If the independents can find a way to select quality books from the independent presses, it could be a mutually beneficial relationship but making those connections are the challenge facing both independent publishers and independent store owners.
I’ve been thinking about the number of best sellers I’ve read in the past couple of years that were perfectly dreadful — badly written, sentimental in content, and totally predictable. I know they are best sellers — I just wonder who the hell actually reads them. Or if they do. I believe people know the difference between hype and quality but, as in all artistic endeavors, it is a matter of making yourself known. Still, if Sundance can achieve what they have, there is hope in other fields, too.
Thanks for reading.












